I was approached by Director of the McCracken County Library to design a logo for their new bookmobile. She came to me with the following brief: “We’re calling the bookmobile the Brary Bus, because Brary Bear is our storytime mascot. I’ve attached a photo of our Brary Bike – the logo was inspired by a design from a 6th grader. I had this concept of the logo involving a bear driving a bookmobile, holding a book out the window or something. The image of Brary for the bookmobile doesn’t need to be an exact match to the bear on the bike, but it shouldn’t be a complete departure either. We need a logo that we can use on future promotional materials, and we will need a vehicle wrap designed as well.” My approved design is shown above and they were very happy with it. I believe it kept just enough of the intent of the original bear while satisfying the new concept. I used the shape of the actual van and kept similar colors and shapes from the bike design. Sadly, I didn’t get the opportunity to design the vehicle wrap, but I’m quite pleased with the logo...
