Project: Rebrand + New Website
The National Quilt Museum needed updated branding and a new website design to have a look and feel that portrays the Museum as the contemporary art museum that it is. The outdated design of both the visual identity and the website was sufficient for their built-in audience of quilters, but also needed to appeal to other artists and art enthusiasts. An updated logo and more dynamic web design, along with integration of registrations, donations and shopping for a more seamless user experience would help position the Museum as the national destination for contemporary fiber art.
