I was approached by the Katie Axt, Director of Main Street and Principal Planner for the City of Paducah, to design and license some of my flower and insect drawings to be used for her Broadway Mural Project. The concept was to fill vacant buildings on Broadway in downtown Paducah with pollinators to attract attention to buildings that are available for sale or lease, to beautify downtown Paducah, and to illustrate Main Street’s motto, “Local Grows Here.”
The first step was mocking up what a few different vacant buildings would look like with the art in the windows. We decided on three to begin with and I provided mockups to get buy-in from the appropriate people.
I remembered seeing some windows with photos in them in the Paducah Innovation Hub (another one of my website clients) and found out how they were done and who to contact. The perforated vinyl window film was printed and installed by Petter Supply Co. I contacted them and got them working on a quote and they came to an agreement with the Katie.
The city decided to go with one building to begin with and worked with the owner of 315 Broadway to make it happen. Petter measured the windows and I did the production design to turn the chosen design into print-ready files scaled and cropped to fit the measurements. I also designed a “poster” area in the bottom right for some information about the project and about me and my work, with QR codes linking to the Paducah Main Street website and my own site.